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Former DJ duo debuts world's first flavoured brazil nut

Truly Nuts! 12 varieties, 25% Profits to the Amazon Rainforest

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TRULY NUTS!™ ASSETS

Founders Bio

Gareth Lloyd

Greg Vickers

Gareth Lloyd

Born on January 3rd, 1978, in Guildford, Surrey, Gareth Lloyd has carved a formidable path in the world of international entrepreneurship. With a portfolio spanning over two decades and 30 entities in 18 countries, Gareth's expertise encapsulates an array of sectors, from commodities to tech, recruitment to agriculture, and consumer goods to Agri-tech.

Gareth's journey began at the University of Manchester in 2000, where fate introduced him to his partner, Greg Vickers. He started a consulting and staffing business in 2006. Starting with a modest $100k, the company has witnessed phenomenal growth, now boasting revenues of $175M. Gareth's role as Co-Founder and Director propelled the Amoria Group into a global leader in consulting, staffing, and human capital, serving the technology, engineering, and energy sectors across 35 countries.

In 2012, Gareth embarked on a ground-breaking venture by co-founding White Lion Foods (WLF), a global Agri-tech group headquartered in Singapore. Under his leadership, WLF swiftly became the world's largest exporter of Brazil nuts, reaching over forty countries. Over its eleven years in operation, WLF has consistently upheld a steadfast commitment to sustainability.

Now, with the upcoming launch of Truly Nuts, the world's first flavoured Brazil nut snacks set to debut in the UK in October 2023, WLF is taking its dedication to the environment and local communities to new heights. The company will allocate 25% of its profits to Amazon Rainforest projects, enhancing its impact on both the environment and the lives of those in the region. This bold move not only underscores WLF's commitment to sustainability but also marks a significant step toward creating positive change in the world.

Gareth's projects stretch far beyond the corporate realm; his heart beats for meaningful causes. He ardently supports ABCT, a registered charity dedicated to alleviating child poverty and enhancing education. His impact resonates both locally and globally with the launch of his Charitable Trust which saw his team build 500 homes, soup kitchens, and shelters for underprivileged children in Peru. His life and business philosophy can be encapsulated in a single, powerful statement: "make humanity healthier, bring wealth to the communities we serve, and leave Earth in better shape than we found it".

Currently residing in Singapore with his wife and 2 children, Gareth continues to redefine entrepreneurship, proving that a steadfast vision, relentless dedication, and a heart for giving back can transform industries and lives.

Greg Vickers

Greg Vickers, born to a corporate leader father and a maths teacher mother on February 4th, 1980, began his journey in Welwyn Garden City. From the age of 5, he captivated audiences in the local church choir, later performing for royalty and influential politicians in the grand cathedrals of the UK. At 12, he transitioned from hymns to horsepower, becoming a go-kart champion at the iconic Rye House racetrack, where even Formula 1 legend Lewis Hamilton honed his skills.

Greg's academic journey took him to Manchester University, where his passion for dance music flourished into a successful DJ career. His nights at the renowned Sankeys Soap and performances at Glastonbury showcased his talent globally. However, his heart was drawn to Brazil, where he settled in 2010.

Amidst Brazil's vibrant culture, Greg's entrepreneurial spirit shone. He co-founded White Lion Foods, revolutionising the Latin American food industry. Starting with garlic exports from Peru, he swiftly became the largest exporter in 2014, empowering thousands of workers.

Greg soon ventured into Brazil nuts, establishing a thriving operation in Puerto Maldonado. His expertise, honed through years of hands-on involvement in land acquisition, facility construction, and recruitment, solidified White Lion Foods as a market leader in quality and service.By 2020, White Lion Foods became the leading exporter of Brazil nuts from Peru, reaching over forty countries.

Under Greg’s visionary leadership and despite the doubters, 2023 saw the launch of Truly Nuts!, an innovative line of healthy Brazil nut-based snacks that have pledged 25% of profits back to the Amazon.

Based in Peru with his Peruvian wife and daughter, Greg's relentless need to give back to the country and the locals who live there serves as the driving force behind his endeavours. His tireless dedication to sustainable practices and global expansion not only redefines the landscape of the Latin American food industry but also underscores his unwavering commitment to the community he is a part of.

This steadfast determination marks Greg as an enduring force in the business world, exemplifying the impact one individual's vision and dedication can have on both an industry and its people. His initiatives not only transform the business landscape but also contribute significantly to the well-being of the local communities, emphasising the power of compassion and commitment in shaping a better future for all.

Good for You

Experience the health benefits of our nutrient-packed nuts.

Good For The Community

We work closely with indigenous families of the Amazon to
harvest sustainably and help them protect their communities.

Good For Our Planet

Each crunch, helps protect the Amazon rainforest and our planet. It's
about making a difference.